TNB Roundtable: Creating an Effective Donor Onboarding Email Series for Your Nonprofit

Jul/25/2017

TNB Roundtable: Creating an Effective Donor Onboarding Email Series for Your Nonprofit

Tuesday, July 25
2:30 p.m. to 4:00 p.m.
Presented by Tech Networks of Boston

Tech Networks of Boston (TNB) is pleased to invite nonprofit professionals to a Roundtable session on how nonprofits create an effective donor onboarding email series. Our featured guest will be John Haydon.

Here is what John says about this session:

If you're like most nonprofits, 75% of your first-time donors don't make a second gift. This means that you are losing more donors than you are gaining, which obviously is not sustainable. In this training, I will show you how to use email automation to:

  • Make new donors feel like they matter
  • Get new donors sharing with their friends
  • Give another donation or monthly donation

John Haydon helps nonprofits engage more donors and supporters with smarter communications.  He is a part time marketer and part time human being based in Cambridge, MA. He specializes in strategic coaching for nonprofits who want to get more from digital communications and online fundraising.

John has served as a featured speaker at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, Boys & Girls Clubs, SAWA and many other conferences.   

He is also the author of the 4th edition of "Facebook Marketing For Dummies."