TNB Roundtable: Creating a 90-day Online Marketing Plan for Your Nonprofit


TNB Roundtable: Creating a 90-day Online Marketing Plan for Your Nonprofit

Tuesday, September 19, 2017
2:00 p.m. to 3:30 p.m.

Presented by Tech Networks of Boston

Tech Networks of Boston (TNB) is pleased to invite nonprofit professionals to a Roundtable session on how nonprofits can create 90-online marketing plans. Our featured guest will be Julia Campbell, author of “Storytelling in the Digital Age: A Guide for Nonprofits.”
Here is what Julia says about this session:  
With so many different online marketing tools available to nonprofits, it’s easy to get lost in overwhelm and tech-stress.

When you have to run an organization and keep the lights on, the idea of online marketing for your cause can often fall to the wayside. But without a steady stream of new eyes and ears on your nonprofit and your cause, how will you keep the pipeline of new donors and supporters filled? 

You need a plan, and a step-by-step system to follow. In this training, I will show you how to create a 90-day online marketing plan for your nonprofit. 90-day plans are preferable to annual plans or even one, two, and three year marketing plans, because they allow for improvement and evaluation in the digital world that is changing at a breath-taking pace.

We will cover:

  • How to set online marketing objectives that are measurable and actionable (not just “raise awareness”)
  • How to choose which online marketing strategies and tactics to use
  • The struggles and challenges faced by your peers when creating online marketing plans.

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