Celebrity Endorsement PR: Making it Work


Celebrity Endorsement PR: Making it Work

Event Presenter: 
Public Relations Society of America
Event Cost: 

Tuesday, September 19, 2017
5:30 PM – 7:30 PM EDT

You've just scored a prominent celebrity as your brand’s new spokesperson. How do you effectively work with him/her to create authentic engagement both on and offline? What are the latest tips for leveraging his/her social media channels? Our panel of experts will explore “Dos and Don’ts” for using celebrity influence to achieve your brand’s goals.


  • Karen Pevenstein, Director of Public Relations, Liberty Mutual
  • Terry Lyons, Terry Lyons Sports Marketing
  • Kim Zayotti, Esq., Founder/CEO, Blue Sky Sports & Entertainment, LLC

Program Format:

  • Light Dinner, Informal Networking, and Panel Discussion
  • Three experts presenting case studies for 35 minutes with a moderator
  • Ten minutes Q&A and wrap-up by the moderator

Register here.