Capital Campaigns 101 and Fundraising for Special Projects
Whether you are raising money for a larger capital campaign or a smaller “bite-sized” campaign, it usually takes more preparation than you think. You need to clarify your organization’s strategic needs, recruit board members and key volunteers, engage your donors with your vision of the future, ensure the infrastructure to manage the work, and more. It’s not just a ‘bigger’ appeal, it means supporting a huge effort over an extended period of time. Capital campaigns are a lot of hard work, but they can pay off handsomely.